In a press note, the Ministry said, "As more and more projects are getting implemented, an increasing need has been felt for wider and deeper participation of an engagement with all stakeholders especially public at large to ensure that citizen centricity is maintained in all projects. To enable and support this goal, the Citizen Engagement Framework for e-Governance Projects has been developed for all government agencies.
Media is transforming the way in which people connect with each other and the manner in which information is shared and distributed. In order to encourage and enable government agencies to make use of this dynamic medium of interaction, the Framework and Guidelines for use of Social Media by government agencies in India has been formulated. These guidelines will enable the various agencies to create and implement their own strategy for the use of social media. The document will help them to make an informed choice about the objective, platforms, resources, etc. to meet the requirement of interaction with their varied stakeholders.
The guidelines provide an in depth review of types of social media, their characteristics and challenges in their uses. In order to assist the departments to undertake such an engagement, the document provides for a framework and detailed guidelines governing each element of the framework.
While at a personal level, the uptake and usage of social media is gaining rapid popularity, use and utility of such media for official purpose remain ambiguous. Many apprehensions remain including, but not limited to, issues related to authorisation to speak on behalf of department/ agency, technologies and platform to be used for communication, scope of engagement, creating synergies between different channels of communication, compliance with existing legislations etc."
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